《2025房地产企业品牌价值测评研究报告》发布

Core Insights - The report indicates that in the first half of 2025, the performance of real estate companies shows signs of stabilization, with brand companies focusing on core cities and actively launching improved housing products [1] - Consumer research reveals that brand influence is significant in home buying behavior, with 55.72% of consumers considering brand very important and 40.56% considering it important [1] - The real estate industry is concentrating on the construction of "good houses," with brand companies launching high-quality residential products to meet the increasing demand for improvements and to restore consumer confidence [1] Industry Trends - Brand companies are strategically focusing on core land parcels to provide higher standards and quality residential products, adapting to the evolving market demands [1] - The implementation of a "good house" construction system by brand companies has led to the successful launch of multiple quality projects, emphasizing safety, comfort, green technology, and community environment [1] - AI technology is becoming a key factor for real estate companies to enhance operational efficiency, gradually penetrating various stages of the industry, including investment, design, construction, marketing, and operations [2]