Mei Ri Jing Ji Xin Wen·2025-09-17 13:28Core Viewpoint - JD.com is expanding its presence in the travel and hospitality sector, emphasizing quality service over price wars, as highlighted by founder Liu Qiangdong during a recent wine tasting event [1][5][10] Group 1: Company Initiatives - Liu Qiangdong hosted a live cooking event to promote JD.com's travel services, marking a return to direct user engagement after nearly 20 years [1][3] - The recent wine tasting event led to a record sale of 100 hotel rooms within 30 minutes, showcasing strong consumer interest in JD.com's travel offerings [3] - JD.com has previously entered the travel market, launching flight booking services in 2011 and establishing a travel channel in 2014, indicating a long-term strategy in this sector [4] Group 2: Market Strategy - Liu emphasized that JD.com will not engage in price wars within the OTA market, aiming to protect service quality and the profits of hotel operators [5][6] - The company is focusing on supply chain efficiencies in the hospitality sector, leveraging its existing infrastructure from its convenience store and food delivery businesses [9] - JD.com has a significant user base of over 800 million high-spending consumers, which aligns well with the target demographic of four-star and above hotels [9] Group 3: Competitive Landscape - Liu Qiangdong discussed the importance of healthy competition, advocating for strategic and value-driven approaches rather than personal rivalries, particularly in reference to competitors like Meituan [8] - The company aims to differentiate itself in the OTA market by offering unique experiences, such as the combination of high-end dining and hotel services [9]