Kroger Launches New Simple Truth™ Protein Line with 80+ Nutritious Meals and Snacks, Free From Unwanted Ingredients

Core Insights - Kroger has launched a new exclusive line of protein products called Simple Truth™ Protein, which includes over 80 nutritious and affordable meals and snacks designed to help customers meet their protein goals [1][2][4] - The Simple Truth™ Protein line is Kroger's largest product expansion for the brand, emphasizing quality and affordability while catering to customers prioritizing wellness [4][5] - The new product offerings include a variety of convenient options, such as on-the-go meals and snacks, that are free from artificial ingredients [3][4] Product Details - The Simple Truth™ Protein line features items like Protein French Toast Sticks, Protein Instant Decaf Coffee with a superfood mushroom blend, Protein Jalapeno Cheddar Puffs, Protein Cacio E Pepe Chicken Bowl, and Protein Chocolate Fudge Brownie Mix [9] - These products are designed to support balanced routines and satisfy cravings while helping customers achieve their protein intake goals [4][5] Pricing and Promotions - Kroger is committed to providing customers with high-quality products at low prices, simplifying promotions, and lowering prices on thousands of items [6] - The company emphasizes that customers do not have to compromise on quality for affordability, supported by their Fresh & Quality Guarantees [6]