Workflow
回应反“内卷”!岚图汽车CEO卢放发声
Zhong Guo Ji Jin Bao·2025-09-17 13:31

Core Viewpoint - Lantu Motors' CEO Lu Fang emphasizes the company's commitment to avoiding "involution" and price wars, advocating for a healthy development of the automotive industry as a subsidiary of Dongfeng Motor [2][3]. Group 1: Industry Context - The Ministry of Industry and Information Technology and eight other departments have issued the "Automotive Industry Stabilization Growth Work Plan (2025-2026)," which aims to regulate industry competition [2]. - The China Automobile Manufacturers Association has released an initiative for payment norms among automotive suppliers, with 17 car companies, including Dongfeng, responding positively [2]. Group 2: Company Strategy - Lantu Motors insists on the necessity of self-sustaining profitability for all its products, stating that reliance on continuous financial support is unhealthy [3]. - The company has established a product lineup that includes SUVs, MPVs, and sedans, with the recent launch of the 2026 Lantu Dreamer priced between 329,900 and 439,900 yuan [3]. - The pricing strategy for the 2026 Lantu Dreamer is designed to ensure reasonable profits while considering market acceptance [3]. Group 3: Market Positioning - Lantu Motors focuses on the high-end smart electric vehicle market, emphasizing the importance of user perception and market recognition [5]. - Continuous product innovation and enhancement of user experience are deemed essential for gaining brand recognition in a competitive landscape [5]. - The company is prepared to adapt to market changes with a diverse product line covering various powertrain types, including range-extended, plug-in hybrid, and pure electric vehicles [5].