非遗活化为产业IP：山西代州黄酒的文化变现方程式

Core Viewpoint - The article discusses the revitalization of traditional culture into an industrial IP through the development of the Daizhou Huangjiu industry in Shanxi Province, highlighting its historical significance and future growth potential [1][3]. Industry Development - The Daizhou Huangjiu industry aims to establish itself as a "world-class specialty wine region" and "hometown of Huangjiu" in China, leveraging the opportunities presented by the construction of specialized towns in Shanxi Province [2][6]. - In 2022, Daizhou Huangjiu was recognized as one of the first ten provincial key specialized towns in Shanxi, prompting the county to implement various supportive policies to encourage enterprise growth and market expansion [6][7]. Historical Significance - Daizhou Huangjiu has a rich history, originating from the Yangshao culture, flourishing during the Han and Tang dynasties, and becoming renowned in the Song and Yuan dynasties, earning the title of a typical representative of northern Huangjiu [3][6]. - The "Daizhou Huangjiu Production Technique" was included in Shanxi's intangible cultural heritage list in 2011, and a geographical indication trademark was registered in 2024, showcasing its cultural and regional significance [3][6]. Economic Growth - The number of market entities in the Daizhou Huangjiu specialized town doubled from 102 to 208, while the number of Huangjiu production enterprises increased from 27 to 68, reflecting a growth of over 150% [7]. - Total production capacity surged from 18,000 tons to 130,000 tons, a 620% increase, and annual output value rose from 120 million yuan to 551 million yuan, marking a 360% growth [7]. Innovation and Collaboration - The county promotes a "company + cooperative + farmer" model for raw material base construction, encouraging farmers to cultivate 10,000 acres of millet [9]. - Collaborative agreements have been established with various regions, including a strategic partnership with the Fenyang production area and a cooperation agreement with Shaoxing City, enhancing regional synergy and development [10]. Future Goals - The county aims to achieve a comprehensive output value of over 1 billion yuan by 2025 and exceed 2 billion yuan by 2027, establishing itself as a leading Huangjiu brand and a distinctive industrial town [10].