Princess Cruises Promotes Carmen Roig to Senior Vice President of Sales

Core Insights - Princess Cruises has promoted Carmen Roig to Senior Vice President of Sales, enhancing her leadership role in driving consumer demand through trade relationships [1][2][3] Company Overview - Carmen Roig joined Princess Cruises in 2022 as Vice President of Sales and has successfully led various sales initiatives across North America, Europe, and South America [2][3] - Roig has introduced innovative programs for travel advisors, improved earning opportunities through new promotional platforms, and strengthened trade partnerships [2][3] Leadership Impact - Jim Berra, Chief Commercial Officer of Princess Cruises, highlighted Roig's exceptional team-building and sales strategy advancements, emphasizing her significant contributions to the company's growth [3] - Roig has over 40 years of experience in the cruise industry, having held key positions at Crystal Cruises, Azamara Club Cruises, and Costa Cruises, and began her career at Carnival Cruise Line in 1981 [3] Future Outlook - In her new role, Roig aims to further elevate Princess Cruises' market presence by delivering innovative tools and unforgettable cruise experiences for guests [4]