卡游携超级IP进入美国 线上线下渠道并行

Core Insights - KAYOU, a leading company in China's pan-entertainment and cultural innovation sector, is entering the U.S. market, which is crucial for its global strategy [1] Group 1: Market Entry - The U.S. is the largest collectible card market globally, making it a key component of KAYOU's international expansion [1] - KAYOU plans to launch three major IP card series, including "My Little Pony," "Naruto," and "tokidoki," at the New York Comic Con in October [1] Group 2: Competitive Advantages - KAYOU's competitive edge stems from its comprehensive industry chain layout, covering R&D and manufacturing, which ensures product innovation and quality [1] - The company has a mature IP operation system, successfully managing over 70 well-known IPs in China, including global collaborations and original developments [1] - KAYOU excels in content re-creation to enrich the IP's connotation [1] Group 3: Sales Channels - The company plans to sell its products through multiple online and offline channels, including Walmart, Amazon, Target, Gamestop, Barnes & Noble, TikTok Shop, and live e-commerce brand Crossing [1]