量子之歌：潮玩业务领航增长 战略聚焦开启新周期

Core Insights - The company reported a total revenue of 2.726 billion RMB and a net profit of 357 million RMB for the fiscal year 2025, with Q4 revenue at 618 million RMB and net profit at 108 million RMB [1] - The newly disclosed潮玩 (trendy toy) business generated revenue of 65.78 million RMB, accounting for approximately 10.6% of total revenue [1] - The company has completed the acquisition of Shenzhen Yiqi Culture Co., Ltd. and rebranded it as "Qimeng Island," while also restructuring its non-trendy toy business to focus on high-growth sectors [1] Trendy Toy Business Development - The company has established a diverse IP matrix consisting of 11 proprietary IPs and 4 licensed IPs, operating over 40 blind box product lines and 30 plush card products [2] - The star IP WAKUKU generated 42.96 million RMB in revenue within three months of Q4 2025, with its plush product achieving over 1 million units sold since its launch in May [2] - The new IP SIINONO launched in July and sold out 10,000 units in just 10 minutes on Douyin, with total sales exceeding 300,000 units [2] Channel Expansion and Internationalization - Since launching online self-operated sales in April 2025, the GMV has surpassed 18 million RMB by August, a ninefold increase [3] - The company has reached over 10,000 offline distribution points and is negotiating to open at least three self-operated stores in top shopping centers by the end of December [3] - Internationally, the company has entered North America and Southeast Asia through platforms like TikTok and Shopee, and is expanding its distribution network to over 20 countries [3] Future Growth Projections - The company expects revenue from the潮玩 business to reach between 100 million to 110 million RMB in Q1 of fiscal year 2026, with total revenue projected between 750 million to 800 million RMB for the fiscal year [4] - The strategic focus will remain on潮玩, emphasizing product-driven growth, full-channel self-operated expansion, and international development [4]