Core Viewpoint - The discussion around the use of pre-prepared dishes in restaurant chains, particularly regarding the "live fish" claim by Tai Er, has intensified, leading to public scrutiny and debate about the authenticity of their food preparation methods [1][3]. Company Response - The parent company of Tai Er, Jiumaojiu Group, stated that Tai Er focuses on "live fish, fresh chicken, and fresh beef" as core offerings, aiming to enhance the dining experience through delicious food, a comfortable environment, and sincere service [1]. - As of September 16, 2023, Tai Er has launched 68 upgraded "fresh live" stores, with plans to reach 150 by the end of the year and complete all store upgrades by 2026 [1]. Operational Insights - A store manager confirmed that fish is delivered daily and processed in the morning, including bleeding, killing, and marinating, with additional fish preparation based on customer flow [2]. - The preparation process takes approximately 40 to 50 minutes, indicating that fish is not killed upon order but rather in advance to ensure timely service [2]. Financial Performance - Jiumaojiu Group reported a revenue of 2.753 billion yuan for the first half of 2023, a year-on-year decline of 10.14%, with Tai Er's revenue at 1.946 billion yuan, down 13.25% [4]. - The average customer spending at Tai Er increased slightly from 71 yuan to 73 yuan, but same-store sales fell by 19% [4]. - The total number of Tai Er stores decreased from 614 to 566 year-on-year, reflecting a reduction of 48 stores [6]. Market Position - Jiumaojiu Group operates multiple brands, including Tai Er, and has expanded its market presence to Southeast Asia and North America [4]. - The company aims to reach a target of 1,000 Tai Er stores, contingent on adapting to customer needs [7].
太二酸菜鱼回应“活鱼现杀”争议，网友：你“现杀”包装袋是吧？
Zhong Guo Xin Wen Wang·2025-09-17 14:28