NIO's ES8 Deliveries Begin This Week: Can It Compete With TSLA and LI?

Core Insights - NIO Inc. has commenced the delivery of its third-generation ES8 electric SUVs ahead of the official launch on September 20, with strong early demand indicated by pre-orders surpassing those of the ONVO L90 model [1][2][9] Group 1: Product Launch and Features - The ES8 is designed for a high-end experience, with prices ranging from 416,800 to 456,000 yuan (approximately $58,500–$64,110), and an entry-level trim available for 308,800 yuan ($43,340) through the Battery-as-a-Service option [3] - The new ES8 features a dual-motor 4WD setup producing 520 kW (697 hp) and 700 Nm of torque, achieving 0 to 100 km/h in four seconds, and includes a 102-kWh battery pack with a CLTC range of 635 km [4] Group 2: Market Position and Financials - NIO aims for a gross margin of approximately 20% on the ES8, supported by in-house innovation and cost control, with a target of delivering 50,000 vehicles across its brands in the fourth quarter [5] - NIO's stock has increased over 60% year-to-date, significantly outperforming the industry average gain of 5% [8] Group 3: Competitive Landscape - Competitors such as Tesla and Li Auto are expected to provide strong competition for the ES8, with Tesla's Model Y L priced at 339,000 yuan and Li Auto's i8 available in three trims priced between 321,800 and 369,800 yuan [6][7]