Core Viewpoint - The incident involving Xibei and the controversy over pre-prepared dishes highlights a significant trust crisis in the restaurant industry, emphasizing the need for transparency and consumer rights in the context of pre-prepared food becoming the norm [1][2][3] Group 1: Company Response - Xibei has acknowledged its shortcomings in meeting customer expectations regarding food preparation methods and has committed to nine corrective measures, including shifting more cooking processes to in-store preparation [1][5][6] - The founder of Xibei, Jia Guolong, has stated the intention to adopt a transparent approach, admitting that the production methods did not align with customer expectations [5][6] Group 2: Industry Implications - The controversy has exposed a gap in industry integrity, with experts suggesting that large chain restaurants should clearly communicate their food processing methods to satisfy consumer rights [2][3] - The incident may serve as a catalyst for the restaurant industry to move towards greater standardization and transparency, potentially leading to a healthier development of the pre-prepared food sector [8][9] Group 3: Regulatory and Market Trends - The pre-prepared food industry is at a critical juncture, with regulatory frameworks being developed to enhance transparency and consumer safety, including labeling requirements for pre-prepared dishes [4][8] - As consumer demand for transparency increases, more restaurants may abandon anonymous supply chains in favor of partnerships with reputable pre-prepared food suppliers, fostering a shift towards brand-oriented business models [8][10] Group 4: Consumer Behavior and Future Outlook - The growing consumer base, particularly among younger generations, is expected to drive the pre-prepared food market, with an anticipated annual growth rate of 20% to 30% [10] - The need for regulatory improvements and public education on pre-prepared food processes is essential to rebuild consumer trust and ensure the industry's sustainable growth [10][11]
透视西贝“预制”风波:企业的“退”与行业的“进”
Shang Hai Zheng Quan Bao·2025-09-17 15:05