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Is Amazon on the verge of an OpenAI moment with its big investment in Anthropic?
CNBCยท2025-09-17 15:23

Core Viewpoint - Amazon is strengthening its position in the AI market through a significant investment of $8 billion in Anthropic, a generative AI startup, which could enhance its Amazon Web Services (AWS) business and shift market perceptions from AWS being an AI laggard to a leader [1][2] Investment and Partnership - Amazon's investment in Anthropic mirrors Microsoft's $14 billion investment in OpenAI, indicating a strategic move to capture the growing AI market [1] - The partnership is expected to provide a high-margin revenue stream for AWS, which accounted for approximately 17% of Amazon's total revenue last year but contributed over half of its operating profit [1] Market Impact - The collaboration with Anthropic is anticipated to significantly impact AWS's growth, with projections indicating that Anthropic could contribute over 5 percentage points to AWS growth by the second half of 2025 [1] - Analysts suggest that Anthropic's AI capabilities will drive incremental revenue growth for AWS, enhancing its competitive position in the cloud market [2] Technological Advancements - Project Rainier, a custom-built supercomputer for Anthropic's workloads, is expected to alleviate capacity constraints and improve AWS's efficiency by utilizing Amazon's Trainium 2 chips, which offer more than five times the computing power of previous models [1] - This initiative aims to reduce reliance on Nvidia's GPUs, potentially leading to cost savings that can be passed on to customers, reinforcing AWS's competitive advantage in pricing [1] Competitive Landscape - The cloud market is becoming increasingly competitive, with major providers offering similar AI services, leading to a focus on price competition rather than unique capabilities [2] - Despite this, Amazon's historical strength in price competition positions it well to capitalize on the ongoing AI boom [2] Future Outlook - Analysts predict that as long as Anthropic continues to drive high-margin growth for AWS, Amazon's stock is likely to perform positively in the coming year [2] - Amazon's stock has gained nearly 7% year-to-date, indicating a potential recovery compared to its peers, with Microsoft and Alphabet showing higher gains [2]