ULTA's Fragrance Category Grows Double Digits in Q2: Trend to Watch?

Key Takeaways Ulta Beauty's fragrance category rose double digits in Q2, reaching 12% of net sales.Growth came from gifting, exclusives, new launches, and expanded men's assortments.In-store conversion and brand events boosted premium and gift fragrance sell-through.Ulta Beauty, Inc.’s (ULTA) fragrance category delivered robust double-digit growth in the second quarter of fiscal 2025, emerging as the strongest-performing category for the period. Per the fiscal second-quarter earnings release, fragrance acco ...