Cash App lures BNPL card users

Core Insights - Block has gained one million monthly active users for its Cash App debit card featuring Afterpay's buy now, pay later (BNPL) options since February, indicating strong growth potential [1] - The company has allowed some of its 26 million active card users to retroactively apply BNPL loans to their purchases, with plans to increase the number of cardholders eligible for post-purchase loans [2] - Block anticipates financial benefits from the debit card-Afterpay combination by 2026, aiming to create a transparent credit card experience for consumers [3] Financial Performance - Cash App has extended $2 billion in lending on an annualized run rate since integrating Afterpay loans into its debit card [4] - The commerce category, which includes Cash App and Afterpay, experienced a 16% growth in the second quarter compared to the same period in 2024, with a customer spending volume of $183 billion over the past year [6] Consumer Behavior - The company has observed that younger consumers are increasingly cautious about traditional credit cards, leading to a growth in Cash App's lending [5] - Consumers are reevaluating their relationship with traditional credit, seeking more transparent fee structures and avoiding compounding interest [6]