西贝贾国龙因预制菜风波起诉罗永浩，舆论危机暴露信息茧房

Core Viewpoint - The incident involving Xibei and the criticism from Luo Yonghao regarding the use of pre-prepared dishes has escalated into a significant public relations crisis for the company, highlighting the disconnect between industry standards and consumer perceptions [1][2][4]. Summary by Sections Incident Overview - Luo Yonghao's social media post on September 10, 2025, claiming that Xibei's dishes are mostly pre-prepared and overpriced, sparked a widespread backlash [1]. - Xibei's response, including a lawsuit against Luo and attempts to clarify their use of pre-prepared dishes, failed to mitigate the negative sentiment [1][2]. Consumer Perception and Expectations - There exists a gap between the official definitions of pre-prepared dishes and consumer understanding, leading to confusion and dissatisfaction among customers [2][4]. - The perception of value and pricing is subjective, and Xibei's insistence that their offerings are not expensive does not align with consumer sentiment [2]. Information Echo Chamber - The company's leadership, particularly Jia Guolong, is criticized for being trapped in an "information echo chamber," receiving mostly supportive feedback from close associates rather than genuine market insights [3][4]. - This phenomenon is common in mature private enterprises, where decision-makers may become disconnected from the realities of consumer sentiment [3]. Crisis Management and Recommendations - The crisis illustrates the importance of understanding consumer sentiment and the need for transparency in communication regarding product offerings [4][5]. - Recommendations include establishing a more diverse feedback system, engaging directly with customers, and utilizing data analytics to better understand market trends and consumer preferences [5][6]. Moving Forward - Xibei must learn from this incident to reform its organizational structure, allowing for more inclusive decision-making processes that consider consumer feedback [6]. - The company should focus on building genuine relationships with customers, emphasizing transparency and responsiveness to feedback to regain trust and improve its market position [6].