Crowdfund Insiderยท2025-09-17 21:41Core Insights - Affirm Holdings, Inc. is expanding its "buy now, pay later" (BNPL) offerings across various sectors, including retail, home services, and wellness, reflecting a commitment to consumer-friendly financing [1][9] - The company aims to capture a share of the projected $3.7 trillion U.S. health and wellness market by 2034 through enhanced mobile capabilities and integration with major platforms [2][8] Group 1: BNPL Expansion - Affirm has launched a feature allowing in-store purchases using Apple Pay, enabling U.S. consumers to utilize pay-over-time options at physical checkouts [2][3] - Eligible purchases can be split into biweekly or monthly payments starting at 0% APR, with no late or hidden fees, enhancing consumer flexibility [3][5] - The integration with Apple Pay is expected to bridge the gap between digital and physical retail, making BNPL more accessible for everyday purchases [4][9] Group 2: Partnerships and Industry Impact - Affirm has partnered with ServiceTitan to embed BNPL into the trades industry, allowing homeowners to manage average annual improvement costs of $8,800 through flexible payment plans [5][6] - The collaboration with Vagaro aims to bring flexible payments to beauty, wellness, and fitness businesses, enabling nearly 100,000 U.S. salons and spas to offer personalized payment plans [7][8] - These partnerships are designed to empower contractors and service providers by reducing upfront cost barriers, thereby enhancing customer satisfaction and loyalty [5][6][9]