多部门发声详解扩大服务消费“19条” 商务部：打好政策“组合拳” 促进服务消费高质量发展

Core Viewpoint - The Ministry of Commerce, along with eight other departments, has issued a set of policy measures aimed at expanding service consumption, focusing on five key areas and 19 specific tasks to unleash the potential of service consumption [1][2]. Group 1: Policy Measures and Framework - The policy measures are part of a broader initiative to promote high-quality service consumption, guided by the "Opinions on Promoting High-Quality Service Consumption" released in August 2024, which establishes a comprehensive framework for service consumption development [2]. - A "1+N" policy system has been established, where "1" refers to the central guiding document and "N" represents various supporting policies from different departments [2][6]. Group 2: Focus on Basic Service Consumption - The Ministry of Commerce emphasizes the importance of basic service consumption, which directly impacts the public's sense of well-being and happiness, by enhancing services for the elderly and children, expanding home service industries, and improving elderly care facilities [3]. - By the end of 2024, the number of elderly care institutions providing accommodation is expected to reach 40,000, alongside initiatives to boost the restaurant industry through various promotional activities [3]. Group 3: Improvement of Service Consumption - The improvement of service consumption, particularly in cultural, tourism, and sports sectors, is highlighted, with a reported 9.8% year-on-year increase in per capita spending on education, culture, and entertainment in 2024 [4]. - The tourism sector is also thriving, with over 1 million tourists transported by special tourist trains in 2024, 80% of whom are elderly, indicating a growing demand for diverse travel experiences [4]. Group 4: New Service Consumption Trends - New service consumption is rapidly developing, driven by digital and green initiatives, with the application of technologies such as 5G, IoT, and AI in everyday life [5]. - The Ministry of Commerce plans to implement health consumption initiatives to promote healthy eating, fitness, and health services as new consumption trends [5]. Group 5: Pilot Programs for New Consumption Models - The Ministry of Commerce is set to launch pilot programs in approximately 50 cities to explore new consumption models and scenarios, aiming to meet the evolving demands of a growing middle-income population [7][8]. - These pilot programs are expected to enhance local industries and stimulate regional economic growth through innovative consumption scenarios and models [8].