独家｜追觅CEO俞浩内部“放狠话”：造车PK理想，手机跟华为小米“三分天下”

Core Viewpoint - Chasing Technology is actively entering the automotive sector, planning to launch its first ultra-luxury electric vehicle by 2027, which will compete with the Bugatti Veyron [2] Group 1: Automotive Strategy - Chasing Technology's founder and CEO, Yu Hao, is deeply committed to the automotive venture, dividing the car business into two brands: Chasing Automotive and Starry Sky Automotive [3] - The Chasing Automotive brand aims to develop models that directly compete with Bugatti, with internal naming as "Chasing-Bugatti," offering both electric and range-extended versions [4] - The company has established a cross-industry talent team for automotive development, including experts from traditional vehicle manufacturing and core personnel from its smart hardware business [4] Group 2: Product Development - The company has conducted 38 rounds of design voting for vehicle styling, indicating a serious commitment to refining the car's appearance since late 2024 [3] - The planned models include a 3.2m wheelbase Bentley competitor with four configurations, priced between 269,900 to 589,900 yuan, aimed at outperforming competitors like Ideal Auto [7] - The first model, targeting the Bugatti segment, is set to debut at the CES exhibition in the U.S. at the end of the year [4] Group 3: Manufacturing and Partnerships - Chasing Automotive has announced a partnership with BNP Paribas to build a factory in Germany, strategically located near Tesla's Berlin Gigafactory, benefiting from a robust supply chain [9] - The company has applied for 6,379 patents globally, with 45% being invention patents covering key areas in electric vehicle technology [11] Group 4: Market Positioning - Chasing Technology has reported significant growth, with 2025's first-half revenue exceeding the total for 2024, indicating a strong market position [12] - The company aims to establish itself alongside Huawei and Xiaomi in the high-end smartphone market, focusing on premium products priced above 5,000 yuan [12] - The brand MOVA is also set to expand into major appliances and electronics, aiming to surpass competitors like Roborock and Ecovacs [14]