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绿茶餐厅被曝撤下“现做”招牌,餐具“无预制菜” 字样被涂黑
Qi Lu Wan Bao·2025-09-18 00:58

Core Viewpoint - The controversy surrounding "pre-made dishes" has led to a backlash against the term "made-to-order" in restaurants, particularly affecting the Green Tea restaurant chain, which has removed its "no pre-made dishes, made-to-order" signage from its locations [1][3]. Group 1: Consumer Sentiment and Reactions - Consumers have expressed concerns over Green Tea restaurant's use of pre-made dishes without prior notification, claiming it infringes on their right to know [4]. - Social media reactions show a polarized view on pre-made dishes, with some customers worried about freshness and quality, especially after incidents where pre-made items were not clearly labeled [7]. Group 2: Operational Practices - Green Tea restaurant has partnered with 205 third-party food processing companies to streamline operations, allowing for lower costs and increased efficiency by outsourcing most food preparation [4]. - The restaurant emphasizes "made-to-order" in its marketing while relying on a central kitchen to enhance service speed and reduce operational costs, creating a contradiction in its messaging [4]. Group 3: Regulatory Scrutiny - The China Securities Regulatory Commission has inquired about Green Tea restaurant's food safety practices and the proportion of pre-made dishes in its offerings, indicating regulatory pressure on the company [6]. Group 4: Financial Performance - Green Tea Group went public in May 2023 and reported a positive earnings forecast in August, expecting a net profit of approximately 247-254 million RMB for the first half of the year, marking a nearly 40% increase [8]. - The growth is attributed to the expansion of its restaurant network, with over 500 locations across 21 provinces, 4 municipalities, 2 autonomous regions, and Hong Kong by August 2025 [8].