研判2025！中国冲锋衣行业概述、产业链、市场规模、竞争格局及发展趋势分析：户外运动兴起，冲锋衣行业市场规模同比上涨25.5%[图]

Core Insights - The outdoor sports market is growing due to increased health awareness and living standards, leading to a rising demand for functional apparel like jackets [1][8] - The jacket market in China is experiencing significant growth, with a 29.9% year-on-year increase in 2023 and a projected market size of 30 billion yuan in 2024, reflecting a 25.5% increase [1][8] - The jacket has evolved from a purely functional item to a fashionable product, appealing to younger consumers seeking style and individuality [1][8] Industry Overview - The jacket is designed for harsh weather and outdoor activities, combining windproof, waterproof, and breathable features, making it suitable for activities like hiking and camping [3][8] - The jacket market is primarily segmented into hard-shell, soft-shell, and three-in-one jackets, each serving different functional needs [4][8] - The industry supply chain includes raw materials like functional fabrics, manufacturers responsible for design and production, and various sales channels including e-commerce and physical stores [6][8] Market Trends - The jacket market is dominated by mid to low-end products, with over 70% of sales occurring in the price range below 1,000 yuan [9][8] - The competitive landscape features both established international brands and emerging domestic players, with foreign brands typically occupying the high-end market [9][10] - The industry is witnessing a shift towards e-commerce, with online sales expected to grow as digital platforms become more prevalent [7][8] Future Development - Technological advancements are driving the evolution of jacket functionality, with innovations in materials and the potential integration of smart features [11][8] - The market is diversifying to cater to various consumer needs, including urban commuting and specialized jackets for children and women [12][8] - Sustainability is becoming a key focus, with brands adopting eco-friendly materials and practices to meet consumer demand for sustainable products [13][8]