小红书：启动第三届马路生活节，推出“小红卡”探索本地生活

Core Insights - The third "Street Life Festival" organized by Xiaohongshu has been officially announced, marking a significant expansion as it will take place simultaneously in Shanghai, Hangzhou, and Guangzhou for the first time [1][2] - The launch of the "Xiaohong Card," which is designed as a "selected dining and entertainment all-in-one card," allows users to enjoy discounts at selected stores nationwide and participate in exclusive offline events [1][2][3] Event Details - The festival will run from September 26 to October 12, featuring 24 selected Citywalk routes across the three cities, focusing on themes such as food exploration and photo opportunities [1][2] - Over 200 limited-time activities will be held at offline partner stores during the festival [1] Special Activities - Four additional themed high-point activities titled "Autumn Garden Party" will be held in the three cities, including a "Drunken Station" garden party in Shanghai and a "Light Nourishment Station" in Guangzhou [2] - The previous festival attracted nearly 600,000 participants in Shanghai alone, indicating strong public interest [2] Xiaohong Card Features - The Xiaohong Card is positioned as a key component of the festival, with activities requiring cardholders to participate, and nearly 100 events exclusively available for annual card users [3] - The card offers six core benefits, including discounts at over 1,000 partner stores and access to exclusive events, aimed at fostering high-quality local content creation [3]