上海邀请入境游客一起推广“China Travel”

Core Insights - The 36th Shanghai Tourism Festival has attracted 24 performance teams from 15 countries and regions, enhancing cultural exchange and promoting "China Travel" through social media [3][4] - A new visa-free policy for Russian passport holders will be implemented from September 15, 2025, to September 14, 2026, which is expected to increase the number of Russian tourists visiting China [1] - Shanghai's inbound tourism is showing significant growth, with approximately 4.839 million inbound tourists from January to July 2023, a year-on-year increase of 37%, and foreign tourists reaching 3.612 million, up 51.5% [7] Group 1 - The Shanghai Tourism Festival features a grand parade that showcases international performances and encourages cultural interactions between foreign performers and local residents [3] - The festival has appointed foreign performance team leaders as "inbound observers" to experience and promote Shanghai's tourism products and travel convenience [3][4] - The initiative has generated positive responses on overseas social media, highlighting the authentic experiences of foreign visitors in Shanghai [4] Group 2 - Shanghai is focusing on enhancing the friendly environment for inbound tourists, including improvements in tourism consultation services, signage, and restroom quality [7] - Visitors have expressed their appreciation for Shanghai's rich cultural history, cleanliness, and the warmth of its people, indicating strong potential for future tourism growth [7] - The Shanghai cultural and tourism department anticipates that the total number of inbound tourists for the year will exceed 8 million [7]