Group 1 - The core viewpoint is that the automotive display industry will face intensified competition and rapid market changes by 2025, prompting the company to integrate upstream and downstream operations and expand new businesses like CP Line [2] - The company plans to enhance its FATP capabilities and increase R&D investment to develop new products and applications, thereby enriching its product offerings and strengthening pricing power [2] - The company aims to leverage its global manufacturing advantages and focus on the "China + US" markets to continuously improve revenue contributions [2] Group 2 - By 2025, the company will have multiple vehicle models in mass production, including main control screens, air conditioning screens, and instrument screens, serving clients from both new energy vehicle startups and traditional automakers' new energy projects [2] - The company will implement differentiated market strategies in China, focusing on high-tech and high-value-added products like multi-screen and entertainment screens to capture market share [2] - The company’s brand MicroTouch, which provides interactive touch solutions globally, has undergone strategic adjustments to operate as an independent overseas subsidiary, shifting from a "channel-focused" to a "product-focused" approach, resulting in rapid revenue growth and increasing contribution ratios [2] Group 3 - The company has maintained a high gross margin due to its strong customer resources, integration and design capabilities, and rich cross-industry solution capabilities in the commercial human-machine interaction smart terminal market [3] - The company plans to continue leveraging its core advantages while enhancing global manufacturing capabilities and embracing new technologies like AI to expand into new industry applications and maintain high profitability [3]
宸展光电:进入2025年,车载显示同业竞争更加激烈