Huan Qiu Wang·2025-09-18 02:41Core Insights - Starbucks China Innovation and Technology Center (SITC) has announced its digital transformation achievements and relocation to the Shenzhen River Innovation Center [1][3] - The company aims to enhance its competitive advantage through AI technology, focusing on creating a unique customer experience by integrating technology with human elements [3][11] Digital Transformation - SITC has invested in electronic menu boards across most Starbucks locations, enhancing customer interaction and creating a personalized digital experience [3][4] - The electronic menu boards allow for flexible product offerings based on local customer demographics and time-specific demands, supporting personalized and localized marketing strategies [4] Product Innovation - Starbucks has launched a breakfast testing project in Shenzhen, utilizing big data insights to develop new products tailored to customer preferences, such as "Daily Black Coffee" and "Daily Milk Coffee" [7] - The introduction of the "True Flavor Sugar-Free" system allows for over 500 customizable drink combinations, showcasing the company's commitment to data-driven product innovation [9] Operational Efficiency - SITC has implemented automated inventory management systems, significantly reducing operational burdens on staff and improving efficiency [10] - The deployment of IoT systems in over 7,500 stores has led to substantial energy savings, exceeding 50 million yuan annually [10] AI Integration - Starbucks is leveraging AI to create a more personalized customer experience, with plans to develop "interest community spaces" in over 1,800 stores [11] - AI will play a crucial role in the entire product innovation lifecycle, enhancing the efficiency and success rate of new product development [11] Partner Empowerment - The company plans to equip each partner with an AI assistant to streamline routine tasks, allowing them to focus on more creative and customer-centric activities [13] - The relocation to the new center aims to attract diverse talent and foster collaboration for innovation in the Chinese retail sector [13]