跨界研学拓思路 赋能文房新路径

Core Insights - The event "Cross-Boundary Empowerment, Intelligent Creation of the Future" organized by the China Writing Brush Association aimed to break industry barriers and draw lessons from the agricultural sector to address challenges in the writing brush industry [1] Group 1: Industry Challenges and Recommendations - The industry faces a "three more, three less" issue, indicating an over-reliance on traditional management and a lack of data-driven analysis [2] - Establishing a big data platform and a product traceability system is essential for transitioning from experience-driven to data-driven operations [2] - The industry should shift from "selling products" to "selling services" to enhance consumer experience and engagement [3] Group 2: Brand Development and Market Expansion - The writing brush industry suffers from a lack of brand recognition despite having historical significance, and products are often undifferentiated [4] - Recommendations include building strong internal quality standards and effectively communicating brand stories to enhance market presence [4] - The industry should focus on product innovation, expand sales channels, and create engaging consumer experiences [6][7] Group 3: Standards and Quality Control - There are challenges in the implementation of existing national and industry standards, including difficulties in execution, updating, and supervision [5] - Suggested actions include enhancing training on standards, establishing product inspection mechanisms, and updating standards to keep pace with industry developments [5] Group 4: Future Directions - The insights gained from the agricultural sector highlight the need for the writing brush industry to adopt data sharing, brand promotion, and innovative management practices [7] - The event served as a platform for long-term collaboration between different industries, emphasizing the importance of learning from each other [7][8]