每克高达2800元，却被年轻人喜爱？老字号们坐不住了……

Group 1 - International gold prices have reached new highs, leading to the rise of "pain gold," a product that resonates with young consumers, priced at 2800 yuan per gram, significantly higher than regular jewelry gold [1] - Major traditional brands like Chow Tai Fook, Chao Hong Ji, Lao Miao, and Lao Feng Xiang are entering the "pain gold" market, with Chow Tai Fook's collaboration with the game "Black Myth: Wukong" generating over 150 million yuan in retail sales [1][2] - The World Gold Council reported a 14% year-on-year decline in global gold jewelry demand, nearing 2020's low levels, yet "pain gold" is thriving due to its emotional value appealing to young consumers [2] Group 2 - "Pain gold" is seen as a valuable collectible, with the "谷子" (derivative products) market in China projected to reach 168.9 billion yuan in 2024, growing over 40% from 2023, highlighting gold's advantage in value retention compared to other collectibles [2] - The trend of "pain gold" aligns with young consumers' preferences for low-weight, high-design, and high-value jewelry, potentially becoming a new growth point for gold jewelry brands [3] - Concerns about pricing premiums have emerged, with some collaborative products priced 2 to 3 times that of regular gold, leading to accusations of exploitation in the market [4]