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加码AI眼镜赛道 星纪魅族CEO黄质潘：智能眼镜仍处投入和探索期
Zheng Quan Shi Bao Wang·2025-09-18 03:28

Core Viewpoint - The AI glasses market is gaining traction with various companies like Xiaomi, Starry Meizu, and Huawei entering the space, but Starry Meizu's CEO emphasizes that the smart glasses are still in a phase requiring market education and exploration [1][2] Group 1: Product Launch and Features - Starry Meizu recently held a product launch event introducing its first AI shooting glasses, StarV Snap, alongside the flagship smartphone Meizu 22 [1] - The Meizu 22 features four 50 million pixel-level lenses and incorporates a 3x periscope telephoto lens, showcasing the company's focus on imaging technology [1] - StarV Snap supports continuous shooting, smart object recognition, translation, and AI meeting minutes generation, and also functions as a Bluetooth headset, priced at 1999 yuan [2] Group 2: Market Position and Strategy - Starry Meizu has established a three-pronged business structure focusing on "mobile + XR + forward-looking research" after recent changes in ownership and management [1] - The CEO acknowledges the significant investment required to develop flagship devices, stating that the company cannot compete directly with larger firms like Huawei and Xiaomi due to resource constraints [1] - The company aims to strengthen user communication and reshape its brand perception from "black technology king" to one emphasizing "unique design and experience" [1] Group 3: Future Directions and Challenges - The CEO notes that the smart glasses market is still in its infancy, requiring continuous iteration and high investment, and is currently in a phase of market education [2] - Starry Meizu views smart glasses as a supplementary device to smartphones, particularly for activities where carrying a phone is inconvenient, and sees potential for future applications like HUD replacement or in-cabin entertainment [2] - The company plans to focus on product development in the glasses sector, leveraging its strengths in industrial design, while considering increased marketing efforts in the future [2]