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LABUBU二手市场价格下跌,黄牛称第三代利润只有10%~20%,粉丝:价格还不够低
Huan Qiu Wang Zi Xun·2025-09-18 03:53

Core Insights - The price of LABUBU in the second-hand market has significantly decreased since September, reversing the previous trend of high demand and inflated prices [1][2][3] - The recent launch of the fourth generation mini LABUBU series by Pop Mart has led to a rapid sell-out on multiple platforms, but subsequent price drops have been observed [1][3] - The overall sentiment among consumers and resellers indicates a bearish outlook on LABUBU prices, with a majority expecting further declines [2][4] Price Trends - On September 17, the average transaction price for the mini LABUBU A-M model was 145 yuan, while a complete set of 14 N-Z models averaged 1402 yuan [1] - The LABUBU 3.0 series "Ben Wo" reached a peak price of 4523 yuan on June 13, but has since fallen to an average of 855 yuan [2] - The price of a complete set of 6 LABUBU 3.0 blind boxes dropped from 1500-2800 yuan to 650-800 yuan shortly after the 618 sales event [6] Market Sentiment - 68% of users on second-hand platforms believe LABUBU prices will continue to decline, while only 32% expect an increase [2] - Resellers report that profit margins have shrunk significantly, with many struggling to sell at prices that were previously profitable [4][5] - The influx of resellers and increased supply have contributed to the price drop, with many resellers indicating that they are unable to make a profit [4][5] Sales and Supply Dynamics - Pop Mart's "surprise" restock on June 18 led to a substantial increase in sales, with over 400,000 units expected to be restocked across various channels [3] - The high volume of resellers and the rapid replenishment of stock have created a saturated market, leading to decreased prices and profitability for resellers [4][5] - Despite the overall decline in prices, rare versions of LABUBU remain difficult to acquire, indicating a continued demand for limited editions [8][9]