“内卷外溢” 科技巨头外卖战火燃到巴西

Core Insights - Didi's subsidiary 99 announced a significant investment of 2 billion Brazilian Reais (approximately 2.6 billion RMB) in its food delivery platform 99Food in Brazil, aiming for full implementation by June 2026, following the company's re-entry into the Brazilian market in April [1] - Meituan is also entering the Brazilian food delivery market with its service Keeta, planning to invest 1 billion USD (approximately 7.1 billion RMB) over the next five years [1] - The competition between Didi and Meituan in Brazil's food delivery market has intensified, with both companies engaging in legal disputes over competitive practices [2][3] Company Strategies - Didi's 99Food has relaunched its services in Brazil, starting in the city of Goiânia, and has expanded to São Paulo, signing over 20,000 restaurants [4][6] - Meituan's Keeta is in the trial phase and is expected to officially launch in October or November, with ongoing preparations to establish a logistics network and customer service centers [2][7] - Both companies are leveraging their respective strengths from the Chinese market to attract users and optimize operations in Brazil [6][7] Market Dynamics - The Brazilian food delivery market is highly concentrated, with iFood holding approximately 87% market share, while Didi and Meituan are attempting to capture a portion of this market [4][5] - iFood has established a strong competitive position through exclusive agreements with over 500,000 merchants and plans to invest 17 billion Brazilian Reais by 2026 to enhance its platform [5] - The Brazilian food delivery market is projected to grow from 1.29 billion USD in 2024 to 4.53 billion USD by 2033, with a compound annual growth rate of 15% [6]