Huan Qiu Wang·2025-09-18 05:16Core Viewpoint - BYD's high-end electric vehicle brand, Tengshi, has launched the 2026 model of the Tengshi N9, marking a significant milestone in BYD's high-end strategy and global expansion [1][3]. Group 1: Product Features and Innovations - The 2026 Tengshi N9 is priced between 389,800 and 449,800 yuan and features advanced technologies such as the "Easy Three-way" platform and the "Tianshen Eye B" laser radar [1][3]. - The N9 achieves a world record of 210 km/h in high-speed evasive maneuvers and boasts nearly 1,000 horsepower with a 0-100 km/h acceleration time of just 3.9 seconds [3]. - The vehicle's comprehensive range exceeds 1,330 km, with a pure electric range of 230 km after an OTA upgrade [3]. - The N9 includes innovative technologies for improved handling on slippery surfaces and a world-first intelligent anti-motion sickness system that reduces motion sickness occurrence by 87% [3][4]. Group 2: Market Position and Strategy - Tengshi's average price exceeded 420,000 yuan in the first half of 2025, an 18% increase from 2024, with the D9 model achieving sales of 9,848 units in June, making it the top-selling MPV [4]. - BYD's global sales surpassed 470,000 units in the first half of the year, a 130% year-on-year increase, expanding its market presence to over 110 countries and regions [4][5]. - The high-end electric vehicle market is becoming increasingly competitive, with a significant increase in sales of new energy vehicles priced above 350,000 yuan, which grew by 83% year-on-year [6]. Group 3: Competitive Landscape - Tesla's new car registrations in Europe fell by over 40% year-on-year, while BYD's sales more than doubled, surpassing Tesla's market share [5]. - BYD is establishing a strong foothold in Europe through its proprietary technologies and plans to build a megawatt-level fast-charging network [5]. - The company is also localizing production in Brazil, creating 20,000 jobs and fostering a complete new energy industry chain [5]. Group 4: Future Outlook - BYD's R&D expenditure reached 30.9 billion yuan in the first half of 2025, a 53% increase year-on-year, with plans to introduce advanced technologies to lower-priced models [7]. - The launch of the Tengshi N9 is part of BYD's strategy to enhance its high-end vehicle lineup and is seen as a critical step in its global expansion efforts [7].