专家：让乡村成为技术应用的“新赛场”

Core Insights - Technology is becoming the core driver for improving agricultural quality and efficiency, as well as for steadily increasing farmers' income [1][2] - The goal is to establish an efficient agricultural technology innovation system by 2035, integrating agricultural technology innovation with industrial innovation [1] Group 1: Technological Empowerment - The use of big data, IoT, and smart equipment can achieve precision farming, intelligent irrigation, and smart livestock management, enhancing production efficiency and resource utilization [2] - New business models like e-commerce and live streaming can break spatial and temporal limitations, while cold chain logistics and deep processing can increase added value and stabilize supply chains [2] - There is a need to apply agricultural technology innovation in key areas such as biological breeding and digital governance to overcome development bottlenecks [2] Group 2: Challenges and Solutions - The three main challenges facing rural industries are funding, talent, and land issues [2] - To address funding issues, it is essential to effectively utilize fiscal funds, financial capital, and social capital, creating a combined fund for industrial development [2] - Talent issues can be resolved by leveraging local talents, skilled individuals, and returnees, while land issues can be addressed by utilizing idle construction land in rural areas [2] Group 3: Brand and Market Development - Strengthening agricultural brand competitiveness is crucial, with innovation serving as a solid foundation for brand enhancement [3] - Key technological breakthroughs in smart rural areas, intelligent machinery, and digital farmland are necessary to enable digital empowerment across the entire agricultural supply chain [3] - The integration of local cultural symbols and ideas into agricultural product design and marketing can enhance brand premium capabilities [3] Group 4: Economic Impact - Technological empowerment not only lowers the barriers to agricultural production but also creates new job opportunities such as e-commerce hosts and smart farm managers, transforming rural areas into new arenas for technology application [3] - The ultimate goal of empowering agriculture with technology is to increase the income of the populace, shifting from a reliance on farming alone to multiple income sources, which is central to rural revitalization [3]