Core Viewpoint - The China Construction Bank Shandong Branch emphasizes its commitment to "finance for the people," integrating consumer rights protection with practical services to address diverse financial needs, particularly focusing on the elderly, consumption stimulation, and foreign service [1][8]. Group 1: Consumer Rights Protection - The bank recognizes the importance of consumer rights protection in maintaining financial order and safeguarding public interests, creating a multi-dimensional consumer protection framework [2]. - Initiatives include the "Comic Drawing Rights" activity to simplify financial risk awareness, rational investment education, and a dedicated hotline for complaints to shift from passive to proactive consumer protection [2]. Group 2: Services for the Elderly - With the aging population, the bank addresses the urgent need for senior-friendly financial services, enhancing both hardware and service offerings [3]. - Services include priority service windows, accessible facilities, and home visits for elderly clients, alongside proactive measures to prevent financial fraud targeting seniors [3]. Group 3: Foreign Service Optimization - The bank has developed a "green channel + one-stop service + bilingual guidance" model to cater to the financial needs of foreign nationals in China, addressing language barriers and service accessibility [4]. - This includes efficient processing of remittances and foreign exchange, as well as personalized assistance to help foreign clients navigate financial services [4]. Group 4: Social Responsibility and Public Welfare - The bank focuses on the needs of visually impaired individuals, creating the "Shan Jian Guang Ming" ecosystem to support their education, living, and financial challenges [5][6]. - Initiatives include partnerships with local associations, fundraising for charitable projects, and training programs to enhance financial literacy among visually impaired individuals [6]. Group 5: Stimulating Local Economy - The bank plays a crucial role in stimulating local economic activity by implementing a service model that combines policy subsidies, banking support, and benefits for citizens [7]. - This includes the distribution of consumer vouchers and community outreach to educate the public on proper usage and fraud prevention related to these vouchers [7].
守好百姓“钱袋子” 做好民生“贴心人”！建行山东省分行以金融实干绘就民生幸福图景