宗馥莉再「断腕」：半年两次大调整，波及中层及基层

Core Viewpoint - Wahaha is planning to change its brand name to "Wah Xiaozong" starting from the 2026 sales year to ensure compliance with brand usage, which has raised concerns internally about the potential risks associated with this decision, deemed critical for the company's survival [1][4][15]. Group 1: Brand Change Decision - The decision to change the brand name is attributed to unresolved historical issues that expose the company to legal risks, necessitating this strategic shift [7][5]. - The current ownership structure complicates the use of the "Wahaha" trademark, requiring unanimous consent from all shareholders for its use [9][8]. - Previous attempts by the company's leader, Zong Fuli, to transfer the trademark to a controlled entity failed due to the need for shareholder approval [10]. Group 2: Internal Restructuring - Since Zong Fuli's appointment, the company has undergone significant restructuring, including two major rounds of personnel changes within six months, affecting numerous mid-level and senior management positions [2][17]. - In April, the company issued eight dismissal notices affecting various regional managers across multiple areas, followed by further adjustments in July [19][18]. - Reports indicate that many long-term employees are facing salary reductions and job relocations, leading to increased turnover and dissatisfaction among staff [21][20]. Group 3: Market Performance and Future Outlook - The company's sales have reportedly declined compared to previous years, raising concerns about its market position and future growth prospects [21]. - Zong Fuli has expressed a desire to own the company rather than inherit it, indicating a potential shift in strategy, but the current challenges may hinder this ambition [21].