霸王茶姬将落子马来西亚，美国市场再开新店

Core Insights - Bawang Tea Ji is set to open its 200th store in Malaysia, expanding its presence in major cities across the country [1] - The company has formed a strategic partnership with the hotel giant, Lian Da Group, to open more stores in Malaysia [1] - Bawang Tea Ji has made a donation of 50,000 MYR (approximately 85,000 RMB) to the Malaysian Nature Society to support conservation projects for the endangered Malayan tapir [2] - The company has launched a new product, "Yinshan Matcha," in collaboration with the Malaysian National Textile Museum [2] - Bawang Tea Ji's second store in North America has opened in the Del Amo Fashion Center in Los Angeles County, one of the top ten shopping centers in the U.S. [2] - The company's second-quarter financial report indicates that its overseas GMV reached 235.2 million RMB, marking a year-on-year increase of 77.4% and a quarter-on-quarter increase of 31.8% [2] Expansion Strategy - Bawang Tea Ji has established a significant footprint in Southeast Asia, entering markets such as Malaysia, Singapore, Thailand, Indonesia, Vietnam, and the Philippines [2] - The partnership with Lian Da Group aims to leverage the latter's expertise in managing high-end hotels and resort developments to facilitate further store openings [1] Social Responsibility - The donation to the Malaysian Nature Society will fund two projects aimed at protecting the Malayan tapir, which is facing extinction [2] - The food bank initiative will provide sustenance for rescued tapirs, while the migration box project will ensure safe transportation for tapirs from high-risk areas [2]