陕西延安：全力打造消费者最喜欢的苹果品牌

Core Viewpoint - The conference highlighted the release of the latest research results of the Xinhua·China (Yan'an) Apple Industry Development Index, emphasizing Yan'an's commitment to high-quality development in the apple industry and the goal of establishing "Yan'an Apples" as a preferred consumer brand [1] Group 1: Industry Development Strategy - Yan'an has developed a three-year action plan (2023-2025) to promote high-quality development in the apple industry, aligning with the pulse of local industry growth [1] - The Yan'an Apple Industry Development Index reported a significant increase of 17.66% year-on-year, reaching 221.34 in 2024 [1][2] Group 2: Growth Drivers - The strong growth is driven by four main factors: a focus on high-quality development, alignment with domestic and international trends, consensus among stakeholders, and a commitment to technological innovation [2] - The "543" strategy includes five major projects, four systems, and three platforms aimed at enhancing the apple industry's quality [2] Group 3: Cost Challenges and Solutions - The cost of apple production in Yan'an has risen to 5248 yuan per mu, an increase of 444 yuan per mu year-on-year, due to rising costs of fertilizers, pesticides, labor, and climate change [2] - To address rising production costs, Yan'an is promoting new varieties, modern cultivation methods, and mechanization to enhance efficiency [3] Group 4: Financial Support and Risk Management - Yan'an is exploring financial tools to help farmers mitigate risks, including promoting agricultural insurance and providing interest subsidies on loans [3] - The establishment of the first apple industry development fund in Yan'an aims to attract social capital to support farmers and industry growth [3] Group 5: Technological Advancements - The region is advancing its seed industry and promoting high-efficiency cultivation models to enhance the technological value of Yan'an apples [3] - Digitalization and smart technologies are becoming crucial for the development of the apple industry, helping to provide consumers with detailed information about apple quality [4] Group 6: Branding and Market Positioning - Yan'an is working to establish dual brands of Yan'an and Luochuan apples, aiming to enhance consumer recognition and preference [4]