构建“可感可亲可续”文旅体商新生态

Core Insights - The article emphasizes the integration of culture, tourism, sports, and commerce in the Jiuli Street area of Xuzhou, aiming to shift from short-term traffic to long-term value creation [1][2][3] Group 1: Cultural and Tourism Development - Jiuli Street is leveraging food and sports as dual engines to enhance consumer engagement, focusing on the Fuyang food festival and sports events to boost local dining and tourism [1] - The area has seen significant visitor growth, with Guishan Scenic Area and Oulebao receiving 688,600 and 502,000 visitors respectively from July to August, marking year-on-year increases of 21.1% and 15.1% [1] Group 2: Seasonal Cultural Integration - To reduce reliance on festivals, Jiuli Street has launched a "24 Solar Terms" autumn series in collaboration with the local library, integrating traditional cultural experiences into tourism and commerce [2] - The activities have attracted over 100 families, establishing seasonal culture as a new operational symbol for the area [2] Group 3: Sustainable Development Initiatives - Jiuli Street is focusing on hardware upgrades and ecological construction to support sustainable development in the cultural and tourism sectors [3] - A new cultural and creative street is under construction, expected to enhance local amenities by May next year, filling a gap in the community [3] - The area is set to host significant events in 2024 and 2025, linking various landmarks and enhancing the overall consumer experience [3] Group 4: Strategic Vision - The strategy involves a three-step approach: enhancing intellectual property, embedding culture, and optimizing infrastructure to transition from isolated successes to a comprehensive upgrade [3] - The goal is to transform Jiuli Street into a desirable destination for tourists while fostering a sense of community among residents, achieving a shift from transient traffic to sustained prosperity [3]