Core Insights - The real estate industry is shifting towards a multi-dimensional interaction model that emphasizes "professionalism, trust, and efficiency" in service delivery [1][2] - Users are increasingly willing to pay for "real cases" and professional interpretations rather than being attracted by "traffic tricks," indicating a return to the essence of content value [1] - The Shenzhen Real Estate Brokerage Association encourages agents to adopt a long-term perspective, focusing on compliance and professionalism to build trust and secure future success [1] Group 1 - The future of real estate services will involve a comprehensive integration of platforms, influencers, and users, moving away from one-way communication [1] - The entire process from online engagement to offline fulfillment needs to be streamlined, replacing single-segment advantages with full-chain capabilities [1] - The head of Beike's new media department emphasized that while traffic can be algorithmically distributed, user decisions ultimately rely on human trust [2] Group 2 - Beike Shenzhen has established the first high-skilled talent training base in Shenzhen for the new residential sector, focusing on knowledge, skills, and professional qualities [2] - The "Galaxy Plan" has been initiated to enhance practitioners' professional skills and operational capabilities in new media through systematic training, content technology support, and resource allocation [2] - The goal of the Galaxy Plan is to create high-quality real estate video content and build an ecological management matrix [2]
聚焦房产与新媒体的跨界融合 贝壳深圳站举办新媒体领航者大会