多方在穗共探电商全域增长新路径

Group 1 - The core focus of the 2025 Kuaishou e-commerce Double 11 merchant conference was on addressing merchant growth challenges during the upcoming e-commerce promotional period, with insights from industry experts and leading merchants [1] - Kuaishou e-commerce's Q2 GMV (Gross Merchandise Volume) saw a year-on-year increase of 17.6%, reaching 358.9 billion yuan, with short video GMV growing over 30% and the contribution of general merchandise exceeding 32% [2] - The synergy between short videos and live streaming is highlighted, with data showing that this interaction can lead to a significant increase in GMV, with over 80% exposure uplift for live streams and a year-on-year GMV growth of over 60% from short video-driven traffic [1] Group 2 - Kuaishou e-commerce's operational strategy for the Double 11 promotion includes a total traffic subsidy of 100 billion yuan for the entire promotional period [2] - The Kuaishou influencer ecosystem has shown robust growth, with a 25% year-on-year increase in active influencers and a 37% increase in the average number of products sold per influencer [1] - The number of breakout products with GMV exceeding one million yuan in the first half of the year grew by 19% year-on-year, indicating sustained vitality in the influencer ecosystem [1]