小红书回应上线小红卡:首期面向三个城市 其他城市料逐步开放
Zhong Zheng Wang·2025-09-18 08:07
Group 1 - The core point of the article is the launch of Xiaohongshu's local life membership service "Xiaohong Card," which is currently available in Shanghai, Hangzhou, and Guangzhou [1] - The Xiaohong Card is positioned as a "selected card for dining, entertainment, and leisure," allowing users to enjoy discounts at selected stores nationwide and participate in exclusive offline events [1] - The primary goal of launching the Xiaohong Card is to gather users who are knowledgeable about local dining and entertainment, thereby stimulating the creation of high-quality local life content [1]