追热点输出观点，“媒体+”培训课打开“粤牧优品”创新“密钥”

Core Viewpoint - The "Media+" training program is enhancing the quality development of the Guangdong livestock industry by integrating media strategies with industry practices, focusing on brand building, market promotion, and future industry trends [5][10][11]. Group 1: Training Program Impact - The third phase of the "Media+" training attracted over 300,000 online participants, following the success of previous sessions that engaged over a million learners [4][6]. - The training emphasized key topics such as brand image creation, market promotion strategies, and the future of the industry, facilitating in-depth discussions and practical training [5][6]. Group 2: Media's Role in Industry Development - "Media+" is not just a communication tool but a core engine driving industry upgrades, promoting sales connections, and achieving value reconstruction [10][11]. - The training highlighted the importance of leveraging media platforms to enhance the visibility and credibility of Guangdong livestock products, thereby building a national brand image for "Yue Mu You Pin" [38][41]. Group 3: Market Trends and Consumer Insights - The training addressed the growing demand for pre-prepared dishes among the Z generation, emphasizing the need for innovative marketing strategies such as short video platforms and live streaming [15][16]. - Data from a report indicated that over 88% of B-end buyers and 82% of C-end consumers are likely to use AI search tools to inquire about livestock products, underscoring the importance of digital marketing [82][84]. Group 4: Technological Integration - The integration of AI in the livestock industry is projected to grow significantly, with the market expected to reach 18 billion RMB by 2025, reflecting a compound annual growth rate of approximately 15% [106][107]. - The training underscored the necessity for traditional livestock enterprises to adopt AI technologies to enhance production processes and marketing effectiveness [33][34][102]. Group 5: Future Directions - The "Media+" initiative is seen as a key to unlocking new opportunities for the Guangdong livestock industry, facilitating a transition from traditional practices to modern, international standards [92][93]. - The training provided insights into how to effectively combine cultural elements with product marketing to enhance brand appeal and market penetration [55][77].