兴农评 | 一根玉米上万元，爆火之下需警惕

Core Viewpoint - The rise of "Wenwan corn" has transformed a common crop into a high-value product, attracting both young consumers and rural farmers, but the associated risks and challenges must be approached with caution [9][10]. Group 1: Market Dynamics - "Wenwan corn" has gained popularity due to its unique aesthetic appeal and the emotional satisfaction it provides during handling, leading to significant online engagement with 120 million views and 590,000 discussion posts [12]. - The income potential for rural areas is substantial, with "Wenwan corn" generating 20,000 to 30,000 yuan per acre, which is three times the income from traditional corn farming [15]. Group 2: Production Challenges - The production of "Wenwan corn" is not guaranteed to be profitable, as it requires high-quality appearance rather than yield, with only a 50% qualification rate for output per acre and a mere 0.5% for high-quality products [24][25]. - The cost of high-quality seeds can reach 500 yuan each, indicating significant upfront investment and labor costs [26]. Group 3: Market Risks - There is a risk of market oversaturation as many farmers may follow the trend, potentially leading to a significant price drop if supply exceeds demand [27]. - The lack of standardized quality grading in the industry can result in price discrepancies of up to ten thousand times, which can harm consumers and hinder long-term industry development [28]. Group 4: Recommendations for Sustainability - To ensure the longevity of "Wenwan corn," farmers should avoid blindly following trends and focus on mastering cultivation techniques to improve product quality [29]. - Establishing a clear quality grading system and standardizing pricing and processing can enhance consumer trust and stabilize the market [30]. - Expanding the product line to include derivatives like corn accessories can open new markets and reduce reliance on finished product sales [31]. Group 5: Conclusion - The emergence of "Wenwan corn" illustrates that ordinary agricultural products can achieve high value by identifying the right market niche, contributing to rural revitalization [35].