Wuxi Online Offline (SZ:300959) Zhong Guo Jing Ji Wang·2025-09-18 08:42Core Viewpoint - The partnership between the home appliance brand Chasing and Tmall marks a significant step towards integrating online and offline retail, enhancing consumer experience through instant delivery services [1][3]. Group 1: Company Strategy - Chasing has launched its products on Tmall's flash purchase platform, offering items such as vacuum cleaners and hair dryers, focusing on immediate consumer needs for home cleaning and personal care [1]. - The brand emphasizes a "same model, same price" policy to alleviate consumer concerns about price differences between online and offline purchases [1][5]. - The integration of inventory, traffic, and service through the flash purchase model allows Chasing to capture immediate consumer demand and improve fulfillment efficiency [3]. Group 2: Market Trends - The current government policy promoting trade-in subsidies is stimulating the home appliance market, positioning instant retail as a new growth avenue for brands [5]. - Rapid delivery has become a primary decision factor for consumers in urgent scenarios, and Chasing's "far and near integration" model is designed to seize consumer mindshare and create new growth paths [5]. - As of September, 260 brands, including Midea and Chasing, have connected their Tmall flagship stores to Tmall's flash purchase, enhancing the consumer experience with immediate availability [5].