中英人寿山东分公司2025年金融教育宣传周|筑牢金融消保防线 赋能人民美好生活

Core Viewpoint - The company actively promotes financial literacy and consumer protection through a series of educational initiatives, aligning with national financial regulatory goals to enhance public understanding of financial rights and responsibilities [1][8]. Group 1: Educational Initiatives - The company organized the 2025 Financial Education Promotion Week with the theme "Protect Financial Rights, Support a Better Life," focusing on delivering financial knowledge to households [1]. - A multi-layered educational network was established, emphasizing localized strategies for different demographics, including rural areas, communities, schools, enterprises, and commercial districts [3][4]. Group 2: Targeted Outreach - In rural areas, the company conducted specialized campaigns like "Financial Knowledge into Fishing Villages," using local dialects to explain insurance concepts to fishermen [3]. - In community settings, the company implemented a grid-based financial knowledge promotion mechanism, targeting elderly residents with case-based education and various communication methods [3]. - In schools, the company collaborated with educational institutions to raise awareness about risks associated with "campus loans" and "trap loans," helping students develop rational consumption habits [3]. Group 3: Innovative Approaches - The company launched a series titled "Voice of Zhongying, Trustworthy Commitment," where the general manager provided insights on the operational standards of financial product suitability management [5]. - Sales representatives shared personal experiences emphasizing compliance and transparency in insurance sales, ensuring customer confidence in their choices [5]. Group 4: Special Group Focus - The company introduced specialized services for vulnerable groups, including the elderly and new citizens, providing clear information to combat sales misguidance and offering tailored demonstrations on social security and insurance [7]. - A "Financial Health Check Station" was established to assist new citizens with personal credit report inquiries [7].