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更甜润,第八代红星二锅头的新滋味
Sou Hu Wang·2025-09-18 10:03

Core Viewpoint - The launch of the eighth generation of Hongxing Erguotou represents a significant upgrade, maintaining its traditional rich flavor while introducing a pleasantly sweet taste, appealing to modern consumers [1][3][10]. Group 1: Product Development - The eighth generation of Hongxing Erguotou emphasizes a "sweet and smooth" flavor profile, reflecting over 300 years of brewing tradition and innovation [3][5]. - The product's development is rooted in the historical techniques established in 1680, with significant milestones including its recognition as a national intangible cultural heritage in 2008 [3][9]. - The introduction of the "231 intelligent Daqu cultivation" method enhances the unique sweet flavor, focusing on natural ingredients and precise control during the brewing process [7][9]. Group 2: Market Positioning - The new flavor caters to changing consumer preferences towards a more comfortable drinking experience, aligning traditional tastes with contemporary trends [5][6]. - The brand aims to maintain high cost-performance, ensuring that consumers can enjoy quality comparable to premium spirits without excessive pricing [9][10]. - The commitment to producing affordable yet high-quality liquor reflects the brand's dedication to the local community and its historical roots [12].