每经热评丨“现做”一词为何成餐厅烫手山芋 企业首先要消除“预制菜羞耻感”

Core Viewpoint - The ongoing controversy surrounding "pre-made dishes" in the restaurant industry has led to a wave of self-examination among companies, revealing a deep-seated fear and stigma associated with the term [1][2][3] Group 1: Industry Response - Some restaurants, like Green Tea Restaurant, have removed signs claiming "no pre-made dishes" to avoid legal risks and negative attention [1] - Haidilao has started labeling some children's meals as "partially pre-processed," indicating a shift towards transparency [1] - The renaming of a pre-made dish park to "Green Food Innovation Demonstration Industrial Park" reflects an attempt to distance from the negative connotations of "pre-made dishes" [1] Group 2: Trust and Standards - The stigma around "pre-made dishes" stems from a lack of industry standards, leading to a trust crisis and a disconnect in consumer perception [3] - Consumers often associate "pre-made" with low quality and health risks, creating a dilemma for restaurants that rely on pre-made ingredients [3][4] - Establishing a transparent and mandatory standard system is crucial for rebuilding trust in the industry [3][4] Group 3: Transparency and Consumer Trust - Companies must address the information gap between themselves and consumers regarding food processing and safety standards [4] - Some restaurants, like Laoxiangji, are taking steps to categorize their dishes by preparation method, providing clear information to consumers [4] - Transparency in the pre-made dish category can help alleviate consumer anxiety and misconceptions [4] Group 4: Rebranding and Perception - There is a suggestion to rebrand "pre-made dishes" as "pre-made ingredients" to better reflect their nature and alleviate public concerns about food safety [5] - The focus should shift from the stigma of "pre-made" to the assurance of food safety and quality, emphasizing the value of standardized production [5] - When companies embrace transparency and consumers adopt a rational view of "pre-made ingredients," the negative stigma can be diminished [5]