Core Insights - Bawang Chaji is set to open its 200th store in Malaysia, expanding its presence in major cities across the country [1] - The company's overseas market GMV reached RMB 235.2 million, showing a year-on-year growth of 77.4% and a quarter-on-quarter growth of 31.8% [1] - The launch of "Hojicha Genmai Milk Tea" in Southeast Asia has become a phenomenon, significantly boosting the brand's visibility and sales in the region [1] Expansion Strategy - Bawang Chaji has established a strong foothold in Southeast Asia, entering markets such as Malaysia, Singapore, Thailand, Indonesia, Vietnam, and the Philippines [1] - The company has also made its first entry into the North American market, opening its first store in Los Angeles, with a second store recently launched in Torrance, California [1]
海外布局提速 霸王茶姬即将在马来西亚开出第200家门店
Zheng Quan Ri Bao Wang·2025-09-18 11:15