盒马超盒算NB将开放加盟

Core Insights - Hema plans to expand its hard discount supermarket brand "Super Box" through a franchise model, prioritizing applicants with existing stores in the Jiangsu, Zhejiang, and Shanghai regions [1][2][4] - The brand name "Super Box" is a rebranding of Hema's previous "Hema NB," indicating its maturity and readiness for independent growth [3][5] - The hard discount supermarket sector is becoming increasingly competitive, with major players like JD and Meituan entering the market [4] Company Strategy - Hema's franchise model aims to facilitate rapid scaling and reduce operational costs, allowing the brand to focus on brand building, supply chain optimization, and digital transformation [2][4] - The company has set an ambitious goal of achieving a GMV of 100 billion yuan by 2024, with a strategic focus on its core formats, Hema Fresh and Hema NB [3] Market Dynamics - As of the end of August, the number of Super Box stores has approached 300, reflecting significant growth in the hard discount supermarket segment [4] - The pricing strategy in Super Box stores features extremely low prices on various products, supported by a streamlined SKU selection and a high proportion of private label goods [4] - The sustainability of the hard discount model relies on high sales volume and efficient operations to achieve profitability [4]