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文化观察:海外自媒体达人为何爱上中国之旅?
Zhong Guo Xin Wen Wang·2025-09-18 11:36

Core Insights - The article discusses the increasing interest of foreign social media influencers in experiencing and sharing Chinese culture, particularly through a recent training program in Hangzhou for influencers from Caribbean countries [1][3]. Group 1: Cultural Exchange - A group of 12 social media opinion leaders from Caribbean nations visited Hangzhou to engage in cultural experiences, including traditional Chinese martial arts and tea ceremonies [1][3]. - The initiative aims to enhance cross-cultural communication and understanding by inviting foreign friends to experience China firsthand [3]. Group 2: Influencer Engagement - Influencers participating in the program include seasoned journalists and social media personalities with significant followings, such as Gail Eck from Suriname, who has 230,000 followers [5]. - The influencers are motivated to share their experiences and insights about Chinese culture with their audiences, thereby fostering a deeper connection between their followers and China [5][7]. Group 3: Educational and Experiential Learning - Participants engaged in hands-on activities, such as practicing martial arts and learning the Song Dynasty tea ceremony, which they found enriching and reflective of their own cultural practices [5][7]. - The program included visits to media organizations and discussions on effective cross-cultural communication strategies, emphasizing the importance of mutual dialogue rather than one-sided cultural dissemination [7].