Core Insights - The article emphasizes the commitment of China Construction Bank's Shandong branch to integrate consumer rights protection with public service, focusing on various demographics including the elderly, consumers, and foreign nationals [1] Group 1: Consumer Rights Protection - The bank has developed a multi-dimensional consumer protection framework addressing risk alerts, social issues, and complaint hotspots, adapting to the increasing complexity of financial products and fraud methods [2] - Initiatives include the "Comic Drawing Rights" campaign to simplify financial risk awareness, rational investment education, and a dedicated hotline for consumer complaints, shifting from reactive to proactive service [2] Group 2: Services for the Elderly - The bank has implemented various measures to cater to the elderly, such as priority service windows, accessible facilities, and home service for those unable to visit branches [3] - Successful interventions have been reported, including preventing scams targeting retirees and establishing mechanisms to enhance fraud awareness among elderly clients [3] Group 3: Services for Foreign Nationals - The bank has introduced a "green channel" and one-stop service model to facilitate financial services for foreign nationals in China, reducing wait times and streamlining processes [4] - Bilingual staff provide personalized guidance to help foreign clients navigate banking services effectively [4] Group 4: Social Responsibility and Community Engagement - The bank has launched the "Shan Jian Guang Ming" initiative to support visually impaired individuals through education, financial literacy, and community engagement [5] - The program has positively impacted over 300 visually impaired individuals and involved more than 720 community members in various support activities [5] Group 5: Stimulating Consumption - In response to national policies aimed at boosting consumption, the bank has collaborated with local governments to implement a service model that combines policy subsidies with banking support [6] - The bank has established a dedicated team to facilitate the distribution of consumer vouchers, ensuring efficient service delivery and consumer protection against fraud [6]
建行山东省分行以金融实干绘就民生幸福图景