ONAR Signs Definitive Agreement to Acquire JUICE, Doubling Revenue and Expanding AI-Driven Marketing Capabilities

Core Insights - Onar Holding Corporation has signed a definitive securities purchase agreement to acquire 100% of JUICE's membership interests through its subsidiary Storia in a cash and stock transaction [1] Company Overview - JUICE, founded in 2017, is an award-winning digital marketing agency specializing in paid digital advertising, search engine optimization, email marketing, and content marketing campaigns [2] - JUICE has received multiple accolades, ranking 105 on the Inc. 5000 and being the 7th fastest growing advertising and marketing company in the nation in 2021 [3] Strategic Synergies - ONAR will retain key JUICE personnel, including Co-Founders Michael Lisovetsky and Troy Osinoff, and COO David Khandrius, to ensure a smooth transition and continuity in operations and client relationships [4] - The acquisition is expected to more than double Storia's revenue and enhance profitability through accretive growth and operational efficiencies [5] Technology Integration - As part of the acquisition, ONAR will integrate JUICE's proprietary AI software, Sour Grapes, into ONAR Labs, which focuses on SaaS and marketing technologies [6] Commitment to Client Value - ONAR's CEO, Claude Zdanow, emphasized that the acquisition aligns with the company's growth strategy and enhances customer value through combined teams and technologies [7] - JUICE's Co-Founders expressed optimism about the new opportunities and resources that the acquisition will bring, highlighting the potential for innovation in digital marketing [7] Financial Audit - The agreement includes a 72-day audit period covering JUICE's financials for the past two years, which ONAR expects to finalize within the stipulated timeframe due to prior due diligence [8]